Join us for the Wisconsin Fuel & Retail Association

Join hundreds of your fellow fuel marketers for Wisconsin's premier fuel and convenience industry event! The WFRA Convention offers educational talks, economic insights, networking, entertainment, and more than 100 exhibitors showcasing all their new products and services. All the valuable resources you need to help your businesses succeed, all under one roof.

Best of all, we are proud to offer FREE Convention registration for WFRA member fuel marketers, jobbers, and their employees.

Stick around for day two and our ever-popular Summer Golf Outing! This year we’re bringing you both events back-to-back.